As a designer and artist, it’s easy to concentrate and attach ourselves to the main objects of our work — So easy in fact, that we can easily forget about a part of our work equally important: The Negative Space.
Negative Space is the space between an object, around an object, but is not part of the actual object itself. It is the opposite of an identifiable object which can at the same time be used to help define the boundaries of positive space.
Making Better Art with Negative Space
A good artist realizes that the space surrounding an object (positive space / shape / mass / etc) is just as important as that object itself. Negative space helps define a subject, and brings balance to a composition.
In mag3737’s “Negative Space“, the buildings (positive space) are separated, and more sharply defined by the sky (negative space). The sky brings a balance to the composition, which without, would make the photograph look quite bland.
In NG567’s “Negative space“, the positive space plays a much less dominant role. The clouds and sky cut through the trees, making the sky the more definable area.
You may also notice that the image on the right loosely follows the Rule of Thirds (More on the Rules of Thirds, Composition, and Framing). Negative space is used to help create thirds in many compositions — perhaps more than you realize. Just consider how many landscape photographs you must have seen where one or two-thirds of the composition are landscape, while the rest is clouds and sky.
Typically, negative space should not distract from the main subject… that is, unless the negative space IS the subject, as is the case on the right.
Negative Space as the Subject
As you saw in the previous example, negative space does not always have to be that complimentary, balancing element to a composition. Both positive and negative space can be used in that way depending on how the artist or designer manipulates the composition.
Negative space can actually be used as the main subject in a composition itself, sometimes to the extent where it takes on an identifiable shape defined by its surrounding positive space.
In numlok™’s “Negative Space Cross“, it is abundantly apparent how the negative space is the actual subject of the composition. The physical bricks surrounding the empty gap create a common symbol that most can identify with.
Using Positive Space to Define Negative Space
An artist can create positive spaces and shapes that in turn carve out shapes in negative space intentionally. Perhaps the most famous example of this is Rubin’s Vase.
In Rubin’s Vase, the positive space takes on the appearance of a vase. When examining the space surrounding the vase however, two faces looking at one another can be seen.
With all of this said, it’s probably also worth noting that a silhouette is not the same thing as negative space. Negative space is the area surrounding, between, or in other words not a part of the identifiable object. Shapes around the silhouette may be negative space, but the actual silhouette is positive space — a shape with identifiable boundaries.
Negative Space is Not Constricted to One Medium
Negative space is not constricted to one form of art. On the contrary, it is an important element in most mediums, including photography, painting, graphic design, sculpting, etc.
Negative Space in Logo Design
Since negative space is not constricted to any one medium, this probably goes without saying, but negative space also plays an important part in logo design. Some of the worlds most recognized logos feature creative negative spaces.

Take FedEx for example, which uses the spaces between the letters in “Ex” to create an almost subliminal arrow. According to FedEx spokesman Jess Bunn:
“The arrow was indeed intentional as a secondary design element…”
“If the viewer sees it, it’s a neat, interesting visual bonus. If the viewer doesn’t see it, that’s OK. It’s still a powerful logo. The arrow is intended to communicate movement, speed and the dynamic nature of our company.”
More Examples of Negative Space
“Cross roads” by Aeioux uses negative space to create an implied subject of roads crossing in a city-like environment.
“kers 5” by wester uses negative space to help emphasize the main subject.Without all of the negative space, the main object would be much less interesting.
“negative space” by Alcino is a good example of negative space in a more physical form.
“Space and Motion” by David Leggett. The dark negative space contrasts sharply with the energetic colors of the figure playing the drums.
How Are You Using Negative Space?
You’ve seen quite a bit of how other designers and artists use negative space now. It’s used as a balancing element in many compositions, and without that balance, the rest of the composition would be much less meaningful (if not formless). What are some ways you’ve taken advantage of negative space in your own work?















That was actually a really interesting and innovative article; One of the reasons that I’m a subscriber here. It gave me another perspective on design.
Keep up the good work!
Great read David! How did you come up with something like this? Keep it up.
Very good indeed
Apparently I’m not the best designer in the world. A not so far second will do, right after Leggett.
great article! i hope theres more to come!
Now, how to convey this to clients who just want to add “more words” to your designs… =D
Reminds me of this font created entirely from negative space in photos.
http://www.slanted.de/eintrag/type-sky
@Jonathan: Ahahaha! That’s laughable
Appreciate your kindness though!
@The Wallbanger: Thanks for sharing Wallbanger! Those are awesome! Might throw it into the post for everyone to see.
Another really nice example of negative space in a logo is the Big Ten logo. Since there are actually 11 teams in the Big Ten, they have used negative space to add the 11 to their logo.
Image highlighted here: http://www.kgbadvertising.com/images/samples/big10before-after.jpg
Using negative space in logos is both fun and effective. You can add dimension and visual interest without taking up too much space.
Nice post David! I actually utilized negative in a recent tutorial of mine: http://psdfan.com/designing/turn-an-ordinary-day-scene-into-a-magical-night-scene/. I’m not sure what kind of negative space use that would be classified as though
I like it! Very inspirational. I’ll be using this technique in my next website somehow
I love the use of negative space in the examples. It draws attention to the design.
Wow subscribing to RSS was a good Idea thanks! for the beautiful written article ! since I learned about this site I’ve learn many things in designing Thanks Bud great help
I think NBA logo is another example of negative space.
I never knew about any of this. That was an interesting read and a very anticipated one as well, since we haven’t had much news lately! But as always you’re bringing quality
hey, this is good.
you should make detailed articles for the rest of the elements and principles of design:
http://www.johnlovett.com/test.htm
very original article , pretty interesting tips..:) thanks for share - good to see something new after a while !
interesting article, thx for it…
I’m not sure if these qualify, but I was immediately reminded of them when viewing this article.
http://www.flickr.com/photos/61027103@N00/2972568018/ - I’ve always had a love for this particular shot, for whatever reason.
http://www.flickr.com/photos/61027103@N00/2972567950/
(Trainspotting Screen Caps)
nice post:)really help a lot:)
Ronald
Yay! Nice post very different to other post, thank you for sharing this one.
Very rare that I read a whole article from start to finish. This is really interesting - and the Fedex arrow threw me for a loop. I never noticed that before!
Brilliant mate, well put together and well explained. Great read!
Great article there!
Anyhow, may I know the name of the font used in the opening image? Thanks
Very nice post.
Its amazing how much impact negative space actually has..
Thanks David, Great Article
Was just going through some of your old posts.. Really liked this one!!
Something I never gave so much thought to!
tryed to using it here
http://fox895.deviantart.com/art/Jazz-Time-105400404