It’s been several years now since I began frequenting tutorial communities. Between the 200+ tutorials I’ve published, and the many more which I’ve followed, I’m quite familiar with the setbacks of different publishing formats. Today I’d like to focus on Video Tutorials, and the reasons they don’t always work.

Bandwidth / Filesize

Video Tutorials take up A LOT of room. As a viewer, you may have trouble actually accessing the content simply because you are on a slow connection. As a publisher, unless you have the server power to distribute this kind of content, you’ll find that the only possible way to actually use video tutorials is to outsource the data to third parties such as YouTube. These video providers are great since they are free, but they highly compress the content decreasing the quality of the tutorials in the long run.

Printing

Video Tutorials eliminate one crucial element of written text, and that is the ability to Print out an article and view it on paper. Sure, we’re in the digital age, but having a hard copy of something is still important to many of the readers out there.

Mobile Devices

Mobile browsers are becoming increasingly popular with the next generation of mobile devices (ie: cell phones) being able to take advantage of high speed internet connections. Some phones can even play videos from sites like Youtube (ie: iPhone, Blackberry), but at this point, it’s still a tiny fraction of the number of mobile users out there who can grab video content. I imagine that in the near future, we’ll be seeing more online video compatible web browsers, but until then, most mobile users are stuck with text content only.

Readability

Of course text is going to be easier to read than a video, but in terms of scanning content for a specific area, text tends to win. In well written articles, your eyes are able to focus in on headers quickly, and determine where to begin reading. If you miss a point, or want to skip over something, the article can help guide you quickly with visual reference points. Although some video content is starting to integrate these sorts of guides (ie: chapter selections in DVD’s), it has not quite made a popular appearance in web content. Again, I believe this will change over time.

Search Engine Optimization

This one is really more geared towards publishers, but I thought that I’d throw it in the mix anyways.  As a publisher, it’s important to provide high quality content for your users.  However, that content is USELESS if no one is actually finding it.  Search Engines like Google almost always have an easier time indexing written text over video content.

Which format do you prefer your articles to be distributed in?   


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