In this tutorial, I’ll show you several techniques for enhancing a basic banner design for a product or service. These techniques can be employed to add a fresh splash to many of your designs!
The Finished Ad
Before we begin, lets take a look at what the finished result looks like.
Images We’re Using
Before we can create the ad, we need to have the images for it. I’ve decided to use the following:
Or you can download them here.
Step 1 - Creating the Background
Create a new document, mine is 500×647px. Grab your Gradient Tool and set it to Radial Gradient. I feel like making a green inspired ad, so I’m going to use #ceed12 as my foreground color and #186600 as my background color. Create a gradient near the lower left corner of the document.
Create a new layer, and grab the Reflected Gradient Tool. Set the blending mode to Difference and create an effect like the one shown below by creating multiple gradients on the same layer. (Use black and white as the foreground and background colors)
Once this is done, set the blending mode of the reflected gradient layer to Soft Light and lower the opacity till you get an effect that you like.
Step 2 - Working on the Bottle
Now that the background is complete, lets bring the bottle into the ad and re-size it.
Use the Magic Wand Tool to select the white area and delete it. Then reposition it in the bottom left corner and rotate it so that the cap points to the upper right.
I want to change the color of the bottle to green so that it matches with the rest of the ad. To do this, create a new layer, then Ctrl+Click on the thumbnail of the layer containing your bottle. Select a nice green color, and fill the selection of the bottle on your new layer with it. Then change the blending mode of the layer to Hue.
With the bottle still selected, create another new layer, and use a soft black brush and run it along the sides of the bottle. Then set the blending mode of the layer to Soft Light.
Step 3 - Adding Leaves and Splash
Bring the leaves into the ad the same way you brought the bottle in, and then place them in front of and behind the bottle. You can use them multiple times and rotate them to get better effects.
Open the splash image. The only part of this image we want is the splash that is in the bottom right corner. To select this, we are going to select Color Ranges. Go to Select > Color Range. Use the Add to Sample Eyedropper and select different areas of the splash.
Click OK to select the areas that are in white. Remove the clouds from the selection by using a selection tool and holding alt.
Copy the splash and paste it onto a new layer in your ad. Re-size it and place it in the lower left corner on top of the bottle and the leaves. Then go to Filter > Sharpen > Sharpen to sharpen the splash. You may want to sharpen it a few times, but don’t overdue it. I also decided to grab a large soft eraser and partially erase the outer edge of the splash to soften it some.
Step 4 - Adding the Rings and Strokes
Adding the rings around the bottle is quite simple. Select a 3px brush. Then, grab the Ellipse Tool found under the Rectangle Tool. Using the Paths option, create a wide oval a little larger than the width of the bottle.
Right click, and choose Stroke Path. Then select the Brush from the drop down menu and make sure Stimulate Pressure IS checked. Press Esc to delete the path. Then apply the following Layer Styles (Right Click Layer > Blending Options):
Outer Glow
Color Overlay
All that’s left is to rotate the ring until its at a nice angle. To create more, simply duplicate the layer (Right Click > Duplicate Layer) and re-size them if needed.
To create the other strokes, use the Pen Tool, and apply the same layer styles shown above. Remember to place some layers behind the bottle and change opacity to create more effects.
Layer Styles
Right click a layer and copy its layer style to quickly paste the same layer styles onto a different layer.
To create the circles along the path, simply increase the spacing on your brush tool before you stroke the path.
Step 5 - Adding Some Fun to the Ad
Create a new layer below your bottle. Then grab a 19px hard brush and change the settings to the following:
Brush Tip Shape
Shape Dynamics
Scattering
Color Dynamics
Then start brushing onto your new layer. Try to keep bigger circles next to the bottle and smaller ones as they move further away. Set the blending mode of the layer to Overlay when you are finished.
Do the same thing on a new layer with a smaller brush and lower the opacity of the layer.
I’m also going to add another splash layer that will lie between the circle layers. After I have my splash in place, I’m going to Ctrl+Click on the large circle layer, and delete this selection from my new splash layer. This way, the splash won’t appear under the circles, since the circle layers are set to Overlay.
Step 6 - Finishing Up
Since my bottle doesn’t have any labels, I’m going to add my own. I’m also going to place the logo of my drink in the bottom right corner and add some small circles around it.
And of course, here’s a PSD you can grab for free with the tutorial contents! 
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omg! This is amazing!! Really great work here. I’m already using a few techniques for my latest project! Thanks!
Wow!
That one is outstanding. At first I thought this would just be another “one-read-tutorial” without learning-effect. But then I was surprised because you are using nearly all of the important features in Photoshop and you explain them.
I can’t use them in my work now, but I’m certainly going to get back to this tutorial.
Thanks a lot,
LBrother
Thank you so much for showing how to use simple techniques to achieve great results ! Since I discovered this website I’m checking it every day for updates
I would love to see something dedicated to blend modes.
Awesome TUT!
Keep ‘em Coming
Great tutorial! I love the effect.
Thats HOT! Thanks for this awesome tut.
sweet tutorial, for a long time I struggled with grasping the basics of photoshop and with your school and these tuts I am on me sweet way.
cheers
Yep, pretty cool!
-Yep
Thanks for all the great feedback! I plan to only improve and bring more high quality content.
OMG this is AWESOME!!!!! GREAT MAN!!!!
Great one Tyler.
Here is my attempt.
http://www.flickr.com/photos/28032989@N08/?donelayout=1
Not as cool as yours but for my first time i think it’s pretty good xD
Wow! Your tutorials explain things so clearly yet are not too basic or patronizing with it. Congrats and very nice tut!
Great job Biofobico. You did especially good with the splash and the leaves, helping to create some depth.
Awesome tut!
that is some sick effect….
thanx a lot Tyler
http://psdtuts.com/tutorials-effects/design-an-energy-drink-ad-design/
WOOT VERY NICE TURORIAL.
I JUST LOVE IT!!
@ Tom Ross - haha, guess drinks are on the minds of several tutorial authors out there right now
That’s a pretty slick effect they published over there.
@ Tyler Bramer - Wonderful job on this one. Love the video you were able to include, and splashes are AWESOME! They remind me of some of the designs a restaurant called Chili’s uses around here.
awsome tutorial, very much enjoyed the read! Keep these kind of tutorials coming, im learning alot
@David: Yeah, must be the summer weather
I do prefer your tut but both are cool.
what can I say: waoooo!
Thanks because with resources like yours internet is more friendly every day for rookies like me.
Hey David, Tyler and the rest of the Tutorial9 crew, I really appreciate the effort you guys have taken and put into this. It’s definitely a treat to come in and look like a pro even though I am a developer, not a designer.
You guys rock. Best of luck, and I will be trolling here often.
Once again, its great to hear appreciation from the community! David has put a lot of hard work into this site and I hope that it continues to grow and expand.
@PSDTUTS Post
The final outcome and techniques used in the tutorial are quite different than the ones that I used. Also, it would have been hard for them to write it and get it improved in such short time. Drink advertisements are really popular these days!
@Tom Ross
I try to keep things simple yet stunning, while at the same time, I try to explain why and how you do things, instead of just telling you to do them. I’m glad that you like my work!
I forgot to mention. If anyone is having trouble brushing the circles, I have a video on Flickr.
http://www.flickr.com/photos/tylerbramer/2596535806/
Congratulations Tyler on your tutorial!
This is truly an ironic situation, as I haven’t even seen your tutorial yet, and since mine has been in the making for a while now. Indeed, the subject of the ad is a common one, but there is enough of a difference between the two in order to make them distinct. Thank you for understanding, and keep up your good work!
Alex
Awsome tutorial keep the good work , i love tutorial9
Grafik Tasarımlarınıza serinlik saçma efekti ekleyin
http://www.joyoge.com/oku/514/Tasarimlariniza-serinlik-sacma-efekti-ekleyin-Add-a-Fresh-Splash-to-your-Design.html
Thanks a lot…
Nice effect!!!
fantastic work!…looking ahead for more in the future….
Thanks
Awesome tutorial! Thanks for sharing.
it’s really awsome!
This was a fabulous tutorial; I have found myself another home to upgrade my skill set!
Here is my contribution, with a few additions of my own:
http://www.groovetyme.com/tutorials/tut.jpg
It’s really great
clear and very useful tutorial
Thank u very much
very useful tutorial! thank you!
Here es my work with this tutorial.
Amukirade
Thanks!!!
That looks wonderful Vanalesxa. I’m glad that you gave it your own unique feel and look.
Amazing tutorial, many thanks.
I love it!
i am a newbie on photoshop…
how to bring the bottle into the background after the background done?
someone teach me please……..
Very useful tutorial actually… with very nice results
For orange.. save the picvture of the bottle then in photoshop : file < open
once its opened copy it all (ctrl + A ) and paste it on the background (ctrl+ v)
Very useful tutorial actually… with very nice results
For orange.. save the picture of the bottle then in photoshop : file < open
once its opened copy it all (ctrl + A ) and paste it on the background (ctrl+ v)
Great tutorial, with wonderful effects! Thanks a lot.
simple and nice work!!
Wow, such an inspiration.
Cheers!
fantastic and very useful tut, thanks!!!
Very good; however, there is one thing that needs to be changed, the liquid inside the bottle should be purpendicular to the bottom of you canvas since you bottle is at an angle. Other than that fantastic job!!
Hey, great tutorial guys, I really appreciate it!
It’s my Work
http://livephotos.biz/images/22eee8d0e5408362fc30b3ceb7cf928f.jpg
good ,i show better in Mark Galare, sorry.
very very nice tutorial here!
just a minor thing…the liquid surface inside the bottle should be horizontal and not perfectly inclined
very nice..
Photoshopped!…
(just a joke)
it’s really awesome!!!
How do I get rid of the oval shapes after I stroke the path, because when I press ctrl + T it aonly selects the shape, on all layers. So I need to get rid of it…
@vacarsu
If you are talking about getting rid of the path for the ellipse tool, select your ellipse tool (or another shape tool) and press escape until it disappears.
Thanks again for all the positive feedback and input everyone.
I’m not sure about the escape method, but I did get rid of it by making it a selection, then unselcting it
Great tutorial by the way!
Good Tutorial! It was chosen for the main page of http://www.tutorialsroom.com
Please submit all of your future quality tutorials in there.
Pal, it looks amazing.
Great Tut!!
I’mma use it a lot! let them keep coming!
wow its fantastic
i got ps cs3 and i dont how to made a ovale… i dont if i can change my toolbar or dl some new tools…
can u help me plz?!
Sorry for my english because im frensh
@Cobsoad: You can make an oval with the Ellipse Tool found underneath the Rectangle Tool.
Awesome Works !!
I cannot for the life of me get my rings to look anything like yours. a 3 px brush looks far chunkier than your thin rings, and “Simulate Pressure” being checked doesnt change anything at all. Is that how you got the beautiful fade on the one edge? I cannot get mine to look anything like it! How did you do that? Vid tutorial plz?
Ok. This is a MUST GIVE PROPS moment. I was messing around with the gradient tool in the second step and have come up with some AWESOME STUFF. This is definitely a neat tutorial that shows some really good simple techniques to add to your designer tool chest.
@harrison = me too
And is there a way of reducing their size and spacing them more accurately than by eye?
AND
how did you get the final effect - from changing it from green to blue?
cheers!
wow amazing tut man, will be using this on my bebo skins graphics thanks.