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Bloggers: How Often Should You Really Post?
It’s a controversy that goes on with many bloggers. The topic seems to come out in every conversation. How often should I post? It’s a valid question that needs a little clearing up. However, this article will not tell you how many times you should post because every blogger’s situation is different. Instead, it will guide you to make the decision for yourself.
What Some Say
Some bloggers say to post everyday. Your blog will be fresh, having new content frequently. Search engines will find your site quicker and new visitors are bound to trust a site with many articles.
Other bloggers say that you shouldn’t post daily. They say that it’s impossible to post an article a day and still have quality content. It’s better to have quality than quantity. Plus, readers won’t be able to keep up with seven articles a week anyway. What’s the truth?
The truth is: it’s up to you. Only you and your readers have a say in how many time you should post. No one else. Why? What might work for a particular blog, might not work for you. You should be making this decision for yourself. However, keep in mind two important factors when you do: your readers and your limitations.
There are two things that are scarce in this world: time and money. Keep in mind that this applies to your readers also. Ask yourself, “Does my target audience have the time to read my articles daily?” or “Will they get overwhelmed with information?”. If you’re content schedule is overwhelming to your audience, each post will become less effective, and less important to your readers.
Also, be modest. Know your limitations. If you don’t have the time to post daily, don’t do it. You’ll quickly burn out and it’ll show in the quality of your writing. Test the waters. Find out how much you can post and still continue to create quality content.
The Truth According to Me
I have to be completely honest and say that it was very difficult to not express my own opinions on posting frequency. I’m a believer in quality over quantity and that posting everyday is overkill. I don’t read articles seven days a week! Furthermore, if you’re a new blogger, it can be difficult to find the time and inspiration to write that often. Pace yourself and focus on crafting each post into a well polished article.
Carry It Out
Now that you decided, carry your plan out. This doesn’t mean that the testing will stop. Continue to adapt your blog to your readers and to your own circumstances. How can you carry out your plan effectively?
It’s been my experience, that the best way to carry out a plan is to follow a schedule. Schedule when you’re going to write and publish content. A schedule will really help you get things done, making your blog run like a well oiled machine.
This also does a lot for your readers. They’ll perceive your posting schedule, knowing exactly when to come back for fresh content. Build the trust of your readers by consistently writing excellent articles.
In short, make a schedule and follow it.
Further Reading on Schedules
- How to Develop a Niche Blog Content Plan
- Editorial Calendars and Professional Blogging
- How to Create A Schedule You Will Actually Stick With
I know that when I was a new blogger, I was caught up in what some said was the way to blogging success. However, as time goes by, you learn and start to find a rhythm that’s comfortable for you. Now, I’d love to hear from you! How many times do you post on your blog? What have you done to organize yourself?